Heard of Rocawear’s new Roc Pop Shop? I haven’t yet, let’s google it and get what it’s written:

Rocawear’s temporary store is actually a temporary takeover of the sneaker shop Training Camp, and will include plasma TVs and a lounge, as well as Roc’s limited-edition line of everything from jeans ($295) to jackets (the skull-print track jacket with crystal embellishments is $650) to jewelry (starting at $2,500). For a more dapper and less hip-hop look, the Custom Fit line offers tailored cuts. And if you liked the Japanese jeans and bedazzled tee Jay-Z wore at the BET Awards in June, you can buy those, too. 1079 Sixth Ave., at 41st St. (212-921-4430); August 30 through September 15. [Source]

Store was launced yesterday by Shawn Carter’s himself.

Jay-Z Launches the Roc Pop Shop

Another interesting event was 6th BMI Urban Awards Ceremony, if you missed the show take a look at the pictures and visit BMI’s official site for a list of winners!

6th BMI Urban Awards

6th BMI Urban Awards

VMA is not even a day away, that’s why we see more and more organizations everyday related to the awards show. Here is the newest one: Yesteday’s Pharrell Hosted pre VMA party:

Pharrell’s Pre-VMA Party

There are more pictures inside, please check!

Rihanna and Chamillionare were the acts of MTV’s Video Music Awards Kickoff Concert took place at Battery Park in NYC, yesterday:

MTV’s Kickoff Concert

Missy Elliot and Ciara hosted the after party of The WhiteFlash.com’s “Dripping in Diamonds” at Stereo Nightclub:

Dripping in Diamonds with Missy and Ciara

Click for more events…

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Diddy and his youtube podcast was seeming like a great idea. Now, it’s becoming rather extreme. It’s beyond celeb real it’s becoming personal. You can watch Diddy as he talks about urine and how it’s better then sex!

• WATCH: Diddy - Peeing is great!

Arrested Development is an eclectic mix of everything that makes music meaningful. This new album is simply the most enjoyable album to just sit down think, dance, and enjoy life too. This album is a classic and it’s a must cop but I’m only giving you all a small taste because the album isn’t due too come out for quite sometime. Arrested Development has been on a very long 10 year hiatus so they haven’t any new photos or even a website. This is defiantly for anyone who actually enjoys refreshing Hip Hop and listening to music in which only purpose is to uplift people.

• LISTEN: Arrested Development - It’s Time
• LISTEN: Arrested Development - Stand
• LISTEN: Arrested Development - Miracles

Within these three tracks they highlight racism, sexism, political battle, miracles, and even social situations that recently have occurred to numerous of cultures. I won’t ruin it for you all I deeply suggest you listen. It’s not hard to enjoy these tracks they make it extremely funky and fun were that even the children will sing the chorus!

Raven Symone is just a force to be reckoned with when it comes to the viewers of Disney. However, when combined with these three ladies she’s potent!

“The Cheetah Girls 2″ is off and running at Disney Channel, where the original cable TV movie amassed 7.8 million total viewers Friday — more than any program on TV that day. “Cheetah” even blazed past the debut of Disney’s “High School Musical,” the pop-culture phenomenon that drew 7.7 million viewers in January. While it’s the highest-rated original movie on the network in total viewers, it fell short of breaking the mark in the key demos of kids 6-11 and 9-14. “Cheetah,” which stars Disney star Raven Symone (”That’s So Raven”) as a member of an all-girl band that travels to Spain, exceeded all broadcast competition that day, with CBS series “Numbers” a distant second with 6 million. “Cheetah” also propelled Disney to its most-watched total day and primetime ever in total viewers. The movie scored a massive 61 national share in the girls 9-11 demo.”

Congrats to the Cheetah Girls 2!!

UnesS slides through again with yet another hot snippet. UnesS delivers crazy vocals with his impressive production skills and amazing grace with the pen. This is just ridiculously hot you’ll have the snippet on repeat. I can honestly say that UnesS has to be the hottest artist thus far I’ve heard from Next Selection.

I’m loving the new lovely Luda, he is a baby right now with his cute little hair - maybe that’s why I love short hair on a male. He was at MTV Music Award’s first day of rehersals yesterday evening. Check out our boy and hot sistas around =)

MTV Music Awards Rehersal’s first day

Meet Johnta Austin, the newly signed R&B artist of Jermaine Dupri’s label So So Def Recordings. He may sound new to you but he co-wrote songs like Mariah’s We Belong Together and Mary J.’s Be Without You, and showed his self talent writing a few songs for Chris Brown’s self titled debut.

Jermaine Dupri presents Johnta Austin

Click photos for full sizes

Being natural is a great thing unless you have background to handle it. We usually talk about how beatiful most celebrities are but is it really a true look or just the miracles of cosmetics, plastic surgery or photoshop? I’m bringing you Mary J. Blige, Eva Longoria and Serena Williams without their make-up on. Are they still cute or they are looking like drag queens?